ALICIA BUNNELL
VISIONARY STRATESGIST
Solution-Driven Senior Executive Leader
I’ve helped build some of the world’s most successful brands at their inflection points.
The focus of my career has been to drive strategic change, finding innovative ways to make the overarching goals of businesses reality. Sometimes those goals have already been established and other times they’ve been formulated by me. In either case, I nimbly travers up and down stream.
One the most rewarding aspects of my career is elevating the creative expression of brands, forging powerful connections with target audiences that drive immediate sales and build long-term competitive advantage.
I love the creative process, from strategy, research and insights through integrated campaign development and execution. And I especially love when the work is experienced in the market and all the strategization and execution pays off in the industry’s highest returns.
I led all the work showcased here, along with their full integrated multichannel campaigns. Everything was built on solid strategy and target audience
One the most rewarding aspects of my career is elevating the creative expression of brands, forging powerful connections with target audiences that drive immediate sales and build long-term competitive advantage.
I love the creative process, from strategy, research and insights through integrated campaign development and execution. And I especially love when the work is experienced in the market and all the strategization and execution pays off in the industry’s highest returns.
I led all the work showcased here, along with their full integrated multichannel campaigns. Everything was built on solid strategy and target audience insights and developed in collaboration with many talented team members whether I was in an agency or corporate leadership role. The best work happens that way.
Solution-Driven Senior Executive LeaderSome of the diverse challenges that I’ve tackled:
Challenge: Developing the ecommerce channel for Visa when consumers were afraid to transact online.
Solution: Developing digital products, messaging and integrated marketing communications campaigns that used the power of the Visa brand to ease consumers’ fear and establish Visa as the ecommerce leader with 52% market share.
Challenge: U.S. banks weren’t preparing for the digital revolution and didn’t understand its importance.
Solution: Built and managed a turnkey pilot program for top U.S. banks to communicate with and cross market to their customers digitally.
Universal Orlando Resort
New brand print & window cling
Kaiser Permanente
Brand TV
Product launch print
